Warm ‘N’ Toastie

2021

Warm ’N’ Toastie is a fictional brand I created based on a favourite childhood memory of food. The brand takes the form of a toastie truck based in Melbourne, which can be found at all the local netball tournaments on the weekend. The project involved creating an identity and all the assets that surround a solid brand image. From food packaging to social media, to brand uniforms, the aim of this project was to create a cohesive and recognisable identity design to represent Warm ‘N’ Toastie. I focused on utilising a simplistic, fluid logo for the brand, to create a bold yet casual space.